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    YURI HONG

       Located: Washington D.C
       Open to new projects and collaborations.
    
      🔦 Updates: Current Work

      Selected Work

       ︎ PlanetScale
       ︎ Prestige Performance
       ︎ Hypebae
       ︎ Hana Makgeolli
       ︎ Northstar Money
       ︎ Nostalgia through the Lens of Scents


      ︎ About

PlanetScale


Type
Web, print, composite imagery, social
Year
2024

PlanetScale is the world’s most advanced, fully-managed MySQL database platform. Bringing you scale, performance, and reliability — without sacrificing developer experience. With PlanetScale, you get the power of horizontal sharding, non-blocking schema changes, and many more powerful database features without the pain of implementing them. Read more ︎︎︎




Prestige Performance


Client
Prestige Performance
Type
Identity, web, print, creative direction
Year
2022

Independently run, Prestige Performance provides premium service and an impressive lineup of luxury and exotic cars. The team’s expertise and commitment to quality has made the brand a dependable name in the car buying and owning experience. Read more ︎︎︎




Hypebae


Client
Hypebae
Type
Identity, web, social media
Year
2022

The Hypebae template system was designed to combat the increasing need for visual content while streamlining the process of making to produce content at larger volumes. During the development of this system, there was a discovery and redefining of the Hypebae voice with the overall aim to unify and strengthen brand recognition amongst its viewers. This project spanned template assets across social media (Instagram, Facebook, Twitter) and editorial series content living on hypebae.com. Read more ︎︎︎




Hana Makgeolli


Type
Packaging, Marketing collateral
Year
2021

Hana Makgeolli is an artisanal Korean rice wine producer based in Brooklyn, NY. Their products celebrate heritage and the labor of love. By using only organic rice, nuruk, and traditional brewing methodologies. Read more ︎︎︎




Northstar 


Client
Northstar 
Type
Identity, visual media, print
Year
2022

Northstar is a financial wellness platform that aims to clear away the complexity of financial decisions by making financial guidance accessible to everyone. Northstar offers financial tools and access to full-time financial advisors that enable users to better navigate their financial journey. Read more ︎︎︎




Miscellaneous - Visual Works


Misc.
Type
Print, Composite Imagery
Year
2022 -

Visual works inspired by true feelings. Page in progress.




Nostalgia through the Lens of Scents


Research
Type
Print, installation, research
Year
2019

This project aims to explore feelings of nostalgia by using familiar and particular scents as a way to reconnect the individual to deeply personal memories. The scents should bring to question, what kind of memories we associate with certain scents and how it influences our perception of our current realities. Read more ︎︎︎




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