Prestige Performance
Client
Prestige Performance
Prestige Performance
Type
Identity, web, print, creative direction
Identity, web, print, creative direction
Year
2022
2022
PlanetScale is the world’s most advanced, fully-managed MySQL database platform. Bringing you scale, performance, and reliability — without sacrificing developer experience. With PlanetScale, you get the power of horizontal sharding, non-blocking schema changes, and many more powerful database features without the pain of implementing them.
As PlanetScale’s marketing focus shifted towards enterprise clients, my focus was on elevating the brand feel and strengthening brand presence. By fine-tuning typography, introducing subtle tonality, and consistently establishing clear hierarchy, we were able to achieve a more universal appeal without compromising the complexity that makes PlanetScale stand out in a competitive market. In every way, this was an exercise of experimentation with restraint; creating experiences that are as considered and engineered as the product.
Scale, power, reliability.
Across web, print, composite imagery, print and more.
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As PlanetScale’s marketing focus shifted towards enterprise clients, my focus was on elevating the brand feel and strengthening brand presence. By fine-tuning typography, introducing subtle tonality, and consistently establishing clear hierarchy, we were able to achieve a more universal appeal without compromising the complexity that makes PlanetScale stand out in a competitive market. In every way, this was an exercise of experimentation with restraint; creating experiences that are as considered and engineered as the product.
Scale, power, reliability.
Across web, print, composite imagery, print and more.
Selected Works:
PlanetScale, Prestige Performance, Hypebae, Hana Makgeolli, Northstar,
Nostalgia through the Lens of Scents
PlanetScale, Prestige Performance, Hypebae, Hana Makgeolli, Northstar,
Nostalgia through the Lens of Scents