PlanetScale
PlanetScale is the world’s most advanced, fully-managed MySQL database platform. Bringing you scale, performance, and reliability — without sacrificing developer experience. With PlanetScale, you get the power of horizontal sharding, non-blocking schema changes, and many more powerful database features without the pain of implementing them.
As PlanetScale’s marketing focus shifted towards enterprise clients, my focus was on elevating the brand feel and strengthening brand presence. By fine-tuning typography, introducing subtle tonality, and consistently establishing clear hierarchy, we were able to achieve a more universal appeal without compromising the complexity that makes PlanetScale stand out in a competitive market. In every way, this was an exercise of experimentation with restraint; creating experiences that are as considered and engineered as the product.
Scale, power, reliability.
Across web, print, composite imagery, print and more.
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Composite Imagery - PlanetScale Blog
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Web - PlanetScale Boost
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Paid Social Ads
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Web - PlanetScale Resources Hub
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Print - PlanetScale Solution Briefs
As PlanetScale’s marketing focus shifted towards enterprise clients, my focus was on elevating the brand feel and strengthening brand presence. By fine-tuning typography, introducing subtle tonality, and consistently establishing clear hierarchy, we were able to achieve a more universal appeal without compromising the complexity that makes PlanetScale stand out in a competitive market. In every way, this was an exercise of experimentation with restraint; creating experiences that are as considered and engineered as the product.
Scale, power, reliability.
Across web, print, composite imagery, print and more.
Composite Imagery - PlanetScale Blog
Web - PlanetScale Boost
Paid Social Ads
Web - PlanetScale Resources Hub 
Print - PlanetScale Solution Briefs