PlanetScale is the world’s most advanced, fully-managed MySQL database platform. Bringing you scale, performance, and reliability — without sacrificing developer experience. With PlanetScale, you get the power of horizontal sharding, non-blocking schema changes, and many more powerful database features without the pain of implementing them.
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As PlanetScale’s marketing focus shifted towards enterprise clients, my focus was on elevating the brand feel and strengthening brand presence. By fine-tuning typography, introducing subtle tonality, and consistently establishing clear hierarchy, we were able to achieve a more universal appeal without compromising the complexity that makes PlanetScale stand out in a competitive market. In every way, this was an exercise of experimentation with restraint; creating experiences that are as considered and engineered as the product.
Scale, power, reliability.
Across web, print, composite imagery, print and more.
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As PlanetScale’s marketing focus shifted towards enterprise clients, my focus was on elevating the brand feel and strengthening brand presence. By fine-tuning typography, introducing subtle tonality, and consistently establishing clear hierarchy, we were able to achieve a more universal appeal without compromising the complexity that makes PlanetScale stand out in a competitive market. In every way, this was an exercise of experimentation with restraint; creating experiences that are as considered and engineered as the product.
Scale, power, reliability.
Across web, print, composite imagery, print and more.
