The Hypebae template system was designed to combat the increasing need for visual content while streamlining the process of making to produce content at larger volumes. During the development of this system, there was a discovery and redefining of the Hypebae voice with the overall aim to unify and strengthen brand recognition amongst its viewers. This project spanned template assets across social media (Instagram, Facebook, Twitter) and editorial series content living on hypebae.com.

Project focus: usability across varying skill levels, universal accessibility of visual content, strengthening of the Hypebae brand, language and learning of design principles across the wider team.