Hypebae
The Hypebae template system was developed to meet the growing demand for visual content while streamlining production at scale. In the process, we refined and redefined the Hypebae voice, aiming to create a more cohesive and recognizable brand identity. The system encompassed template assets across social media (Instagram, Facebook, Twitter) and editorial series content on hypebae.com.
This project focused on usability across varying skill levels, universal accessibility of visual content, and strengthening of the Hypebae brand. It also served as a tool for fostering a shared design language and principles across the wider team.
This project focused on usability across varying skill levels, universal accessibility of visual content, and strengthening of the Hypebae brand. It also served as a tool for fostering a shared design language and principles across the wider team.